Bringing product stories to life

From new product launches to promotional campaigns, each execution balances the distinctive qualities of the product with the brand’s premium positioning. The focus is on making product benefits clear, creating visual interest and giving customers a compelling reason to explore the range.

Designing across touchpoints

The work covers several product categories and campaign moments, including Glowtime highlighter and blush sticks, refillable SPF and powder brushes, Beyond Lash mascara and complexion products.

Campaign assets were developed for different placements and audiences, from teaser and launch creative to product landing pages, email campaigns, social content and web promotions. Each format serves a different purpose while contributing to a coherent campaign experience.

Balancing brand, product and promotion

The design approach adapts to the needs of each brief. Whether introducing a new product, communicating a specific benefit, showcasing shades or supporting a promotional bundle. Product imagery, clear hierarchy and considered layouts help keep the product at the centre of the story.

The result

A broad body of digital campaign work demonstrating how product-focused creative can be adapted across channels while maintaining a recognisable brand presence. The projects bring together art direction and digital design to support the customer journey from first impression to product discovery.