CULT.
Campaign Art Direction · Digital Design · Multi-channel Creative
A campaign built to cut through.
A 60% off campaign for CULT, designed to bring a bold promotional message to life across digital touchpoints.
The creative approach balanced clarity with visual impact, translating the offer into a cohesive campaign system across social media, web banners, paid advertising and promotional assets.
Rather than treating each placement as a standalone design, the campaign was developed as a connected visual language, adaptable across formats while maintaining a consistent brand presence.
The approach
One message. Multiple touchpoints.
Working across a range of digital formats, the focus was on creating a campaign that felt immediate, recognisable and consistent. Each asset was designed to communicate the offer clearly, while maintaining visual continuity across the customer journey.
Deliverables
Campaign creative and digital design
Website banners and promotional assets
Social media and paid advertising
Digital display and mobile formats
Multi-platform campaign adaptations
The outcome
A cohesive promotional campaign that carried one clear message across multiple channels, bringing consistency and impact to every customer touchpoint.
CULT Furniture Campaign
Portfolio