CULT.

Campaign Art Direction · Digital Design · Multi-channel Creative

A campaign built to cut through.

A 60% off campaign for CULT, designed to bring a bold promotional message to life across digital touchpoints.

The creative approach balanced clarity with visual impact, translating the offer into a cohesive campaign system across social media, web banners, paid advertising and promotional assets.

Rather than treating each placement as a standalone design, the campaign was developed as a connected visual language, adaptable across formats while maintaining a consistent brand presence.

The approach

One message. Multiple touchpoints.

Working across a range of digital formats, the focus was on creating a campaign that felt immediate, recognisable and consistent. Each asset was designed to communicate the offer clearly, while maintaining visual continuity across the customer journey.

Deliverables

  • Campaign creative and digital design

  • Website banners and promotional assets

  • Social media and paid advertising

  • Digital display and mobile formats

  • Multi-platform campaign adaptations

The outcome

A cohesive promotional campaign that carried one clear message across multiple channels, bringing consistency and impact to every customer touchpoint.

CULT Furniture Campaign

Portfolio